Television dialogues in Brazilian fiction

Anotace: This work reflects on the relationship between television production and consumption considering the changes that are occurring in participatory culture in Brazil. Regarding production, we focus on the analysis of the narrative and transmediation strategies used by the television network Rede Globo. In terms of consumption, we deepen the discussion about social TV and the dimensions of media competences as proposed by Ferrés (2015). Thus, we seek to discuss the appropriation and resignification of media contents during the viewers’ interaction while watching a programme in order to perceive their impacts on television production.