Primary school teachers’ and students’ perception of values and media literacy

Anotace: Ephemeral changes, cultural diversity, globalization processes, the media and the crisis of values in modern society require a profound reflection on the role of education and teachers in the integral formation of students. This paper has the purpose of knowing the perception and experience of teachers and students in the field of media based literacy and education in values. The methods of investigation used were qualitative, by using techniques such as the daily observation logs and the interview; and quantitative and qualitative, with the design, development and implementation of a questionnaire. The results show that teacher and students training on a value-based education and on media-based literacy is needed. Such training could be considered as an educational initiative to incorporate into the main school project.