Anotace:
Objective - Rapid globalization and innovation have generated huge opportunities, as well as options in the marketplace for customers and firms. Naturally, competitive pressures have led to manufacturing and sourcing on a worldwide scale, resulting in a major rise in items. The article tries to determine the demand for actual time business intelligence in supply chain analytics. Design/methodology/approach - The paper provides analysis and argument of the benefits, as well as hurdles in BI. Results - The paper focuses on the need to revisit the standard BI idea, which combines and consolidates info in a company, to help companies which are service oriented and looking for retention and customer loyalty. Improving effectiveness and efficiency of supply chain analytics working with a BI strategy is crucial to a company's potential to attain the competitive advantage. Originality/value - This paper furthers comprehension of the problems that involve the use of BI devices in supply chains.