How to increase customer satisfaction in FMCG industry using social media analytics

Anotace: Social media has become a component of living for more people worldwide. Businesses are undoubtedly using it to instantly and easily create, in addition to share information with all the customers and gain gained from this seamless interaction. Due to the improved social media platforms and members, the wish to watch, extract, analyze and report the info created on these platforms has also enhanced many businesses. Current labor identifies the social media analytics progression and internet show application. It identifies the different phases of the SMA process, together with their integration on the internet, to show strategy, options, and difficulties. SMA metrics for the client life cycle are discussed. A comparative analysis is still presented for different SMA plans to identify their energy to the web FMCG.