Populist Rhetoric in Political Interviews

Anotace: The article attempts to study a political interview as part of political and ideological media content. The purpose of a political discussion is to explain and promote a specific political ideology. The politician also aims to shape the image of the party he/she represents. The interviewer is a journalist whose task is to monitor the changing roles of communicants. In such an interview, a politician tries to win the initiative. The interviewer strives to ensure that the addressee perceives the discourse of the interviewed politician. The politicians expect that they will be allowed to substantiate their position. The ultimate goal of political interviews is to reach an understanding with the audience on critical issues related to domestic and foreign policy issues. Among the main types of political communication, let us single out political communication, which is carried out by journalists and with the help of journalists. Such communication is also designed for a mass audience. Examples include interviews and analytical articles in the press written by journalists, political scientists or politicians (often with the help of media specialists). In this case, journalists draw the audience's attention to the current issue, suggest ways to solve it, report on the attitude of political organisations and their leaders to it, and help politicians achieve their goals. In this case, journalists draw the audience's attention to the existing problem, propose ways to solve it, report on the attitude of political organisations and their leaders to it, and help politicians achieve their goals. Politically passive citizens perceive political information mainly in the form presented in the media.