Corporate Strategy Development

Anotace: This study examines corporate strategy development through the lens of military strategic practices, highlighting the parallels between military and business approaches. It draws on data from a survey conducted among experienced Czech managers and management students, analysing their use of strategic tools, data preferences, and operational methodologies. Advanced statistical techniques, including Principal Component Analysis (PCA) and cluster analysis, reveal differences in the emphasis placed on macroeconomic indicators and internal processes by managers versus the preference for tools like SWOT and PESTLE among students. Key findings underscore the significance of protecting competitive intelligence and adopting adaptive methodologies to enhance decision-making. The study bridges theory and practice, offering practical recommendations for integrating military-inspired strategies into business education and corporate frameworks.