A new element of tourism in north-eastern part of Hungary – steps to attract jewish pilgrims to Tokaj-Hegyalja region

Anotace: Religious tourism can be considered as one of the defining sectors of tourism, which is playing an increasingly important role in today's economic and social life. Memories of the Jewish religion, one of the dominant religions on Earth, can be found on several continents and have attracted an increasing number of tourists as tourist attractions in recent decades. In the spirit of the above, the aim of our study is to present the situation of Jewish tourism in one of the specific regions of Hungary, in the Tokaj-Hegyalja region, which is still known today mainly through other tourist attractions (e.g. wine tourism). To summarize the results, it can be said that there are very significant architectural features of Jewish tourism in the region (e.g. synagogues, tombs), and these have recently attracted an increasing number of visitors to the region. At the same time, local actors (municipalities, economic enterprises) have only a limited recognition of the opportunities offered by tourism (for example, the majority of investments financed by the European Union, state and foreign sources), the exploitation of which requires further steps and much more conscious intervention.