A Mechanism for Diagnosing the Activities of Enterprises in a Competitive Environment

Anotace: The article studies the peculiarities of the mechanism of diagnostics of the activity of an enterprise in a competitive environment. It has been determined that the subject of diagnostics can be any sphere of activity or direction of activity. It is noted that the diagnostics of enterprise activity is aimed at solving three groups of tasks: direct tasks, in which the assessment of activity is based on information; determining the permissible limits of performance indicators; studying the sensitivity of the results of the direct and inverse tasks to changes in the initial parameters. It is established that in practice, diagnostics of enterprise functioning should include identification of the status of the object of research and determination of trends in its development through a comprehensive assessment of the factors that led to this status. The principles of diagnostics of entrepreneurial activity are disclosed. The system of indicators of efficiency of diagnostics of enterprise activity is defined. It has been determined that diagnostics should be used in the continuous management of economic activity, as it allows the identification of new trends in the work of enterprises that require changes in the operational management of financial and economic activity. It is found that the diagnostic process allows for a comprehensive analysis of the enterprise's economic activity and determines the prospects for its development. The main types of risks that arise during enterprise diagnosis have been allocated. It is noted that the development of the concept of diagnostics of competitiveness of enterprises is based on the need not only to assess the strengths and weaknesses of the enterprise but also to identify various types of activities that can create synergy. It has been determined that the achievement of the enterprise's development goals during the strategy period largely depends on the correctness of the chosen strategy and the effectiveness of its implementation.