Theoretical Prerequisites for the Study of Male and Female Discourse in the Context of Masculine Cultural Pragmatics

Anotace: Gender linguistics is an important part of gender discourse. The main reason is the fact that people understand and create the world through the language they speak. In this context, “masculinity” and “femininity” are formed and developed differently due to languages and cultures. The study of languages from the perspective of gender linguistics is important for understanding the peculiarities of cultures and intercultural relations. Within the framework of cross-cultural pragmatics, we analyzed the discourse of men and women at the theoretical level, studied the causes of gender differentiation in language. In order to study the causes of gender differentiation in language, we analyzed male and female discourse within the framework of intercultural pragmatics at the theoretical level of the cognitive paradigm and pragmatic semiology. The article deals with the pragmatic value of discourse from the point of view of the cultural code, that is, the semiotic expression of national cultural norms. Cognitive-discursive analysis is carried out on the basis of gender representations. The author uses the type of discourse, which is reflected at the level of topics, the use of communicative methods and tactics, as well as national concepts, to demonstrate the conditionality of the functioning of gender representations. The language that society uses in relation to men and women varies from society to society and from culture to culture. The fact that the dominant ideology in society is determined mainly by men makes women passive and condemns them to live in a language defined by men. The article bases on the studies from a feminist perspective on language and gender relations and show that women are more prone to inflectional sentences because of the sense of insecurity attributed to them.