Anotace:
The paper is an ethnographical probe into the chosen exotic environment of normativity in the fictive world enacted and embodied in a LARP game (role-playing simulation) and a theoretical essay about the artificial inter-subjectivity in role-playing simulationingeneral.Basedonfieldresearchfromparticipant observation and semi-structured interviews, the study analyses chosen parts of the recent Czech LARP game Cien Años de Soledad (One Hundred Years of Solitude) inspired by the book by García Márquez. The aim is to explore some aspects of the general problem of the situational normativity of moral behavior using the example of the game’s participant behavior. The focus is on situational micro-social relations between the acting individuals and the environment. The research is inspired by cognitive approaches to culture, like cognitive ethnography, ecological psychology and enactive cognitive – situational normativity is understood as a property of a concrete instance of the embodied and enacted social environment. The core of the study is an analysis of a chosen moral controversy from the game in terms of its participants as well as the situational construction. The analytical axis is the conflict or synergy of personal normative attitudes of participants (“real people”) with the fictional normative order ofthesharedworld(“roles”).Throughananalysisofthe sources of LARP behavior, the study explores the situational normative attitudes of participants and shows the interplay of factors on three levels of the situation (the reality of persons, players, and roles).