Specific Forms of the Safeguarding and Showcasing of Cultural Heritage as Part of Tourism in the High Tatras

Anotace: This study describes a variety of approaches to communication by museums involved in cultural heritage exchange. It focuses on the High Tatras region, which is the most important centre of tourism in Slovakia. It also looks at the specifics of how tourism developed in the region. The data was collected over a multi-year series of ethnological field research trips, and primarily conducted by means of structured interviews, oral histories and participatory observation. The paper concentrates on shifts in the area of museum communication, from the classical interpretative approach towards exhibitions that present their subject matter in a more flexible way, with a focus on emotional experience.The article aims to use some chosen case studies of small, independent museums and galleries from the town of Vysoké Tatry, in the High Tatras, to highlight the importance of sustainability, especially in terms of the growth of tourism.