Sport, as an influencing factor of the quality of life and regional competitiveness

Anotace: The definition and measurement of the concept of regional competitiveness raises many questions. Experts of this topic initially examined the competitiveness of a region with hard statistical indicators. However, another aspect of judging competitiveness is the consideration of soft factors. This study is based on a qualitative survey in a small town in Hungary, in which we examined sport as a soft factor of territorial competitiveness. The aim of the research is to investigate whether and how sport in rural areas contributes to improving the quality of life of local people, community development and population retention. Our results show the positive effects of setting up a new sports center in a small town like Jászárokszállás. The number of residents who are active in sport has increased significantly with new services available locally. We can say that sport had positive impact not only the direct motivation of the respondents but also other areas of life. So, we can reasonably assume that it was recognizable for employers, co-workers, family members and neighbours too. In our study we could show the significance and positive influence of sport and the Sports Centre not only at the level of individuals, but also in shaping and increasing community activity. The circle of acquaintances and social activity among the respondents who use the services has increased significantly in recent years Based on our results we concluded that sport can play an important role in improving the competitiveness of rural areas. Its positive impact on individuals and communities contributes to making small-town life more attractive, which can be gradually expanded through conscious construction..