The Phenomenon of Cognitive Scenario in Soviet Ukrainian and Modern Holiday Journalism

Anotace: The article deals with considering scenario structures in the linguocognitive and linguopragmatic aspects. The scenario phenomenon is determined in connection with the concept of frame in cognitive linguistics. We call a scenario a kind of frame because it also contains information about the typical and standard, and we emphasize such a feature as dynamism, i.e. the deployment of this information over time. The research is based on two chronologically and essentially different segments of Ukrainian media discourse (Soviet and modern), and the thematically defined segment chosen for analysis is texts about holidays and written for holidays, which usually have a broad audience and potentially influence the formation of public opinion, fixing estimates in the picture of the world. Therefore, attention is paid to the functional measurement of the studied language units. In the studied material, there are verbalized scenarios of celebration as a type of social interaction - the course of events in time, with specific roles of participants in the process and with characteristic attributes. Usually, the detailed recording of scenarios in the text is not intended to convey information because they contain conventional knowledge but to reproduce the feelings and experiences that accompany them. This ability of scripts to exert emotional influence was actively used in Soviet letters, which was to form the necessary emotions and implant them. In addition, scenarios can be an independent evaluation unit or provoke an evaluation attitude towards them. Verbalized scripts are also sometimes used to create irony. We conclude that the script verbalization of social practices of celebration in the press is a productive means from a functional point of view of emotionality, evaluation, and creation of irony. Such contexts contain socio-cultural information and can therefore directly appeal to the readers’ picture of the world and influence it. Moreover, this influence can be ideologically neutral, as in many modern articles, where the intention of the publicist is often to reproduce emotions and feelings, and propagandist, as in Soviet texts, where traditional scenarios are filled with ideological components through implantation.