Anotace:
Consumers' buying behavior and preferences are affected by many factors such as the product quality, price, labeling and country of origin. The objective of this paper was to examine the opinions of the Slovak consumers about the purchase and consumption of eggs and identify their preferences at egg purchase. The input data were obtained using a questionnaire survey. The method of descriptive statistics and selected methods of measuring dependence or associations were used. The existence of statistically significant relationships was verified by the Pearson chi-square test or by the Fisher's exact test. The statistical proof of relationships was evaluated based on the significance of the test characteristic (p-value). The existence of dependence between the most important factor affecting purchasing of eggs - a price of eggs, and the age of the respondent - was confirmed. Further, the relationship between the preferred place of buying eggs and the classification criterion was also proved, i.e. whether a respondent is a breeder of the egg type of hens or not. The relationship between the preferred place of buying eggs and the gender of a respondent was confirmed as well. There was determined the dependence on the gender of a respondent in the question related to eggs consumption.